Digital marketing in the year 2019 merely highlights that business leaders need to adapt to meet the newer methods of marketing. What worked a few years ago might not necessarily meet the standard today and what better time than a fresh, new year for you to assess if you’re equipped with the latest marketing methods. Here are a few dos and don’ts you’ll want to keep in mind when doing any sort of digital marketing.

Do Create a Strong First Impression

Yes, your 2019 online marketing tips have to start off with the most obvious- but crucial- of them all so it simply can’t be left out. Creating a strong impression through your website is imperative so you need to ensure that your site is easy to navigate and has fresh content that offers some real value to users. Do not link too many ads to your landing page as this will take the attention away from your content, which defeats the purpose. It will also leave your page looking too cluttered and unprofessional.

Don’t Ask Your Users to Register For Information

This is a guaranteed way to have potential customers running in the other direction. What they want is information (in general, or about a product or brand etc.) at their fingertips. If the required information is a must, then make it very discreet and not a drawn out process.

Do Engage In Search Engine Optimization

Hire a seo agency Melbourne to display their results on your website. This will help you stay on top of the game and ahead of your competitors by using analytics and strategies to plan out an online campaign that will optimize user interaction.

Don’t Focus On Technical Features

While yes, technical features of a product are rather important to include when showcasing a product, you have to remember that most customers need to know the advantages of this product as well. Why should they buy this instead of another’s? What exactly do you bring to the table? Technical specifications alone won’t exactly spell that out for a general audience- which is exactly what you need to be doing.

Do Pay Attention to Social Media

Posting good content with catchy titles, quality photographs or videos with unique/heartfelt messages is a great way to up your social media game. All the big names do it so you can’t sit this step out. Take engaging with your customers to a greater level by making use of these resources at your fingertips.

Don’t Focus On Quantity

Nobody focuses on how many posts you have, what does catch their eye is how engaging, informative and valuable your content it. Of course, you need to be regular in releasing content but never jeopardize the quality of your content while doing so.

Do Make Sure User Experience Is On Par for Mobile Users

With 93% of users taking to the Internet via mobile devices, your website needs to be mobile-friendly or you could end up losing a lot of potential customers.

These are the essentials of online marketing in 2019. Keep these basics in mind and you’re definitely equipped to handle what comes your way!